About Trialectics
We research the latest algorithms for online advertising, and make new insights available to you at a fraction of the cost it would take to do this in-house. This way, ordinary firms can make use of innovative tools such as dynamic pricing and recommender systems, rather than continually being outdone by the big players.
Who We Are
Our founder is a top-notch marketing expert with 33 years of experience with some of the world’s most trusted brands. Many of the newest business models would not be possible without online advertising, making it crucial to ensure that marketers get the most bang for their buck. In a rapidly changing market, firms need to systematically explore the unknown without abandoning the insights of past experience.
Automatically Learn As You Go
For events like one-day sales where you don’t have time to experiment, dynamically allocate traffic rather than going all-in on one marketing strategy
Our Vision
The current workhorse tool in marketing is A/B testing, or comparing many observations until we meet a threshold of statistical significance, letting us reject the worse option with high confidence. This is easy to do, but more efficient tools exist that can find the best option faster and with fewer lost conversions. Our goal is to replace A/B testing as the go-to standard.